SPOS #306 – Truth In Marketing With Jonathan Salem Baskin

Welcome to episode #306 of Six Pixels Of Separation – The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He’s had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan’s resume is a who’s who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing – Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He’s back with another book titled, Tell The Truth – Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman – Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it’s a pleasure to have him back on the show. Enjoy the conversation…

Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #306 – Host: Mitch Joel.

• Running time: 50:15.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog – Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Salem Baskin.
• Tell The Truth.
• Sue Unerman – MediaCom.
• Branding Only Works On Cattle.
• Bright Lights And Dim Bulbs.
• Histories of Social Media.
• Dim Bulb.
• Advertising Age.
• Follow Jonathan on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #306 – Host: Mitch Joel.