Categories: Podcast

SPOS #293 – Marketing Leadership With Mark W. Schaefer

Welcome to episode #293 of Six Pixels Of Separation – The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer’s true influence in the online channels. While this is already a very contentious issue, there’s something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.

Running time: 48:24.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
Episode #41 of Media Hacks is coming soon and it might feature:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
Hugh McGuire – LibriVox – iambik audio – PressBooks.
Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
In conversation with Mark W. Schaefer.
Mark’s Blog is: Grow.
Follow Mark on Twitter.
Mark’s first book: The Tao of Twitter.
Mark’s new book: Return On Influence.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.