SPOS #274 – Brand Like A Rock Star

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Welcome to episode #274 of Six Pixels Of Separation – The Twist Image Podcast. Think about some of the most iconic bands in the history of rock n’ roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there’s something more powerful happening beneath the surface: these rock bands are all amazing brands. The true embodiment of a great brand can be defined by seeing the cult-like affection that raving fans have for their favorite bands. This concept pushed music industry veteran, Steve Jones, to write the book, Brand Like A Rock Star. The truth is that most brands probably don’t emote the same kind of feelings that some of our most favorite rock bands give us, but there are some key lessons that every brand can learn from our favorite brands. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #274 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #274 – Host: Mitch Joel.


  1. I’ve been waiting for this conversation since I heard you were going to do it. I’m a big fan of both of you.
    Rock bands are fascinating examples of branding because some have figured out how to make it through the big changes in the music industry, whether by design or by luck and passion. We are all in the middle of big changes and it is inspiring to see others who have weathered change already.
    Nice conversation you two and thanks!

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