SPOS #220 – Digital Storytelling, Transmedia And Participatory Culture

Mitch JoelPosted by

Welcome to episode #220 of Six Pixels Of Separation – The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther’s perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends, we agreed to have a conversation about the topics and discuss how much the world of Marketing and Advertising has changed in the past few years. Here is our discussion. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #220 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #220 – Host: Mitch Joel.

3 comments

  1. While you talked about Old Spice I was wondering if Mustafa limited his career choices with the success of the campaign. Would I book him as testimonial for, say, tires? Isn’t he that Old Spice guy? Or would he have the power to become a celebrity himself and people book him for being Mustafa?

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