Categories: Podcast

SPOS #121 – The Digital Marketing Needle

Welcome to episode #121 of Six Pixels Of Separation – The Twist Image Podcast. Some great audio comments and tons of ranting about how big Digital Marketing is an dhwo big it can (and will) be. I’d love more audio comments and questions about this episode, so take a listen and send in your thoughts. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #121 – Host: Mitch Joel.

Running time: 42:46.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group – Six Pixels of Separation Podcast Society.
In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
Foreword Thinking – Episode #11 featuring Michael Gerber – E-Myth Revisited and Awakening The Entrepreneur Within.
PodCamp Montreal – September 20th and 21st – Pavillon de De Design at UQAM.
Organized by: Sylvain Grand’Maison, Julien Smith, Bob Goyetche, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Casey McKinnon, Harold Boeck and Michelle Sullivan.
Twist Image is a sponsor.
I will be co-presenting two sessions:
The New New Music – Fans, Community And What Business Can Learn From An Industry In Peril with David Usher – musician and cloudid.
Podcasting From The Heart – The Value Of Recording A Show With No Editing And No Second Takes – C.C. Chapman – Managing The Gray – Accident Hash – The Advance Guard.
The Best Practices In Social Media Marketing Writing Project.
Prizes too:
Apple iPod Shuffle – 1gb.
Always Be Testing – Bryan Eisenberg.
Word of Mouth Marketing – Andy Sernovitz – 4 copies.
Audio Comment – Heidi Miller –Diary of a Shameless Self-Promoter.
Knight News Challenge.
Shop.org Annual Summit – Mandalay Bay – Las Vegas – September 15th – 17th.
Don Tapscott – featuring his new book, Grown Up Digital.
Social Media And The Reluctant Retailer.
Roundtable – Podcasting for Retailers.
Grinding forward on the book, Six Pixels of Separation – 5 chapters done.
The Agency of the Future is…
How Big is the Digital Marketing Pie?
Audio Comment – Jay Moonah – Media Driving.
Six Points of Separation – Six Ways To Move The Digital Marketing Needle:
1. Education.
2. Advocacy.
3. Re-employing people from other media channels.
4. Not copying traditional media standards.
5. Pushing publishers and ad networks to think differently.
6. Getting away from brand and back to metrics.
Music From PublicBroadcasting.ca (thanks Justin Beach):
Allison Crowe – ‘Joan of Arc’ (Leonard Cohen).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #121 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.