SPOS #105 – Customer Service Is The New Marketing

Mitch JoelPosted by

Welcome to episode #105 of Six Pixels Of Separation – The Twist Image Podcast. This episode is a real treat. Through the many online social networks (including Facebook, Twitter, LinkedIn and more), I have been connected to Richard Binhammer (who is better known as [email protected]). Richard is one of the main players in the many social media outreach programs that Dell is a part of. In this very candid conversation, we discuss how and why Dell made the corporate decision to enter this fray, what they’ve learned, what they’re measuring and if there has been any form of ROI. I think Richard’s answers will shock and inspire you. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #105 – Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #105 – Host: Mitch Joel.

One comment

  1. Did the Podcasters Across Boarders get the idea for their ad from the PowerThurst youtube video? (http://tinyurl.com/53vnh9)
    On another note, great work on getting [email protected] on this podcast. I often use their initiatives as examples of how some companies are making great use of this space. Much like one of your recent blog posts, Dell is all about the conversation.

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