Podcast

SPOS #791 – Jim Lecinski On Artificial Intelligence In Marketing

Welcome to episode #791 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage retailers with Google ads. One of the people who became a personal champion for my work at Google was Jim Lecinski (along with people like John McAteer, Chris O’Neill, Avinash Kaushik, and several others). Jim has spent close to 30 years in the marketing industry, including notably twelve years at Google, where he was Vice President of Customer Solutions for the Americas. He’s also previously held leadership roles at major advertising agencies. Currently, he’s a marketing educator and advisor. His focus areas are marketing strategy, brand strategy, digital transformation and the application of AI to marketing. Jim is currently a Clinical Associate Professor of Marketing at Northwestern’s Kellogg School of Management where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy in the MBA program. If you ever heard of Google’s famed ZMOT (Zero Moment of Truth in 2011), that was Jim. Now he’s back with a new book (along with co-author, Raj Venkatesan) titled, The AI Marketing Canvas – A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing. Enjoy the conversation…

Running time: 56:11.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Jim Lecinski.
The AI Marketing Canvas – A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing.
Raj Venkatesan.
Follow Jim on LinkedIn.
Follow Jim on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #791 – Host: Mitch Joel.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.