Podcast

SPOS #688 – Nir Eyal On Indistractable

Welcome to episode #688 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #688 – Host: Mitch Joel. He’s one of the more interesting thinkers and authors that I have had the pleasure to get to know over the years. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked – How to Build Habit-Forming Products and his latest, Indistractable – How to Control Your Attention and Choose Your Life. Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Product Hunt, Anchor.fm and many more. In this episode we discuss his latest book, Indistractable, how he shot down a lot of Malcolm Gladwell‘s thinking (and why Gladwell loved it), and how he can write a book about habit-forming technology, and then write a book about why that’s a problem. Enjoy the conversation…

Running time: 49:32.
Hello from beautiful Montreal.
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or you can connect on LinkedIn.
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Here is my conversation with Nir Eyal.
Indistractable – How to Control Your Attention and Choose Your Life.
Hooked – How to Build Habit-Forming Products.
Follow Nir on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #688 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.