SPOS #630 – Epic Brands With Marty Neumeier

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Welcome to episode #630 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #630 – Host: Mitch Joel. Some of the most insightful and smart books on branding and marketing strategy have been written by Marty Neumeier. Zag, The Brand Flip, The Brand Gap, The 46 Rules of Genius and countless others. They’re small is size, beautiful in design and mindful in content. They are always a pleasure to read and marinate on. For his latest book, Marty wanted to do something different. He wanted to write a book about how brands who can develop and deploy an agile strategy would be the ones that become epic brands. He wrote it as a thriller (not joking), and it’s a great read. The book is called Scramble. Marty started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 he started Critique, the first magazine about design thinking. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. Marty later merged Neutron with Liquid Agency, where he currently still works. Enjoy the conversation…

Download the Podcast here: Six Pixels of Separation – Episode #630 – Host: Mitch Joel.