Categories: Podcast

Foreword Thinking 03 – How Punk (Marketing) Are You?

Welcome to episode #3 of Foreword Thinking – The Business and Motivational Book Review Podcast presented by HarperCollins Canada. I was always into punk music, so having the opportunity to interview Richard Laermer and Mark Simmons from the book, Punk Marketing was of interest to me. While the guys are not sporting the piss n’ vinegar tattoos or torn jeans of the music genre from which they snagged their book title, they are asking us to, “get off your ass and join the revolution.” Let’s take a listen and hear just how punk they truly are…

Download the Podcast here: Foreword Thinking Podcast – Episode 3: How Punk (Marketing) Are You?

Running time: 25:52.
Welcome to Foreword Thinking – The Business and Motivational Book Review Podcast presented by HarperCollins Canada.
Subscribe to the show over at iTunes.
Please join the conversation by calling the comment line: +1 206-350-5671 (note: this is a long-distance call).
Please send in questions, comments, suggestions – mitch@forewordthinking.com.
Always visit the website – www.forewordthinking.com.
Upcoming interview with John Wood author of Leaving Microsoft to Change The World and Room To Read.
The Secret Live – The Power Within – April 13th – Toronto, Ontario.
On the bookshelf (and night table):
- Think and Grow Rich by Napoleon Hill (published in 1937).
- The Science of Getting Rich by Wallace D. Wattles (published in 1910).
- How To Talk So People Listen by Sonya Hamlin.
In conversation with Richard Laermer and Mark Simmons – co-authors of Punk Marketing.
Recorded on the phone – I apologize for the sound quality.
Interview runs about 17 minutes.
Punk Marketing Manifesto can be downloaded off the Punk Marketing website.
Winner from last episode HarperCollins Canada Three Book Prize Pack is:
Jamie Mendelovitch
Jamie wins a copy of:
- Robin Sharma, The Greatness Guide.
- John Naisbitt, Mind Set! Reset Your Thinking and See the Future.
- Jim Collins, Good to Great.
See you next episode.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.