YouTube Is Culture

I’m a huge fan of Michael Wesch and what he’s doing with his Digital Ethnography program at Kansas State University. If you haven’t already seen his most brilliant videos Web 2.0 … The Machine is Us/ing and A Vision of Students Today you really do owe it to yourself to check them out.

Wesch gave a great presentation at the Library of Congress on June 23rd, 2008. Wesch is way more than a Cultural Anthropoligist and teacher. He understands what these new digital media channels are better than most Marketers and – more importantly – he presents these new shifts in media in a clear, fun and interesting way.

Here’s his fifty-five minute presentation – An Anthropological Introduction To YouTube. Take the time to check it out…