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Will Clubhouse Replace Podcasting?

No. Clubhouse will not replace podcasting. Hard stop.

Clubhouse is new.
Clubhouse is exciting (for some).
Clubhouse is inaccessible for most (for now).
If you really want to understand what Clubhouse is all about, and the sudden rise in social audio, look no further than my conversation with Jeremiah Owyang: Jeremiah Owyang On The Future Of Social Audio – Live From Clubhouse (Episode #763 of Six Pixels of Separation).

Clubhouse is interesting.

I like the idea of being able to start my own live talk radio program with an audience.
I like the idea of having random (and social) group conversations with people.
I like the fact that I don’t have to shave, get dressed, properly set-up my webcam or fix the lighting.
I like having a platform that allows me to practice new thinking and my live chops at the same time.
I like the idea that it’s new (new is often exciting).

With that…

Listen is easy.
Talk is hard.
Moderating a room is a skill.
Engaging in great conversations is hard.
Only seeing someone’s followers can make Clubhouse feel a lot like high school (where are the cool kids at?).
Clubhouse is a full contact sport.
If you’re not moderating a room or speaking in a room, it is near-impossible to build an audience/following (unless you’re already famous).
To make Clubhouse work, you need to spend a lot of time being active in it.
Much harder than a tweet.
Much harder than hashtagging a photo on Instagram.

Clubhouse won’t kill podcasting.

Let’s use the analogy of music:
Recording an album doesn’t replace going to a concert.
Going to a concert doesn’t replace listening to a new album or a song produced in a studio.

Live audio is a thrill.

Clubhouse is interesting.
But it won’t kill podcasting.

There’s much more to it…

This, and other current topics (driven by the questions above) were discussed along with Sam Moonie (Managing Partner/Marketing Practice Lead, Ci2), Tim Nudd (Editor-in-Chief, Muse by Clio) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).

Are you ready for this deep dive into the world of media and marketing? Here is: BeanCast #625 – Dynamic Stuff.

For about an hour, we discussed and debated the following topics:

Take a listen and jump into the fray…

https://api.soundcloud.com/tracks/992053789

Mitch Joel · The BeanCast Marketing Podcast #625 – Dynamic Stuff

Are you interested in what’s next? How to decode the future? I publish between 2-3 times per week and then the Six Pixels of Separation Podcast comes out every Sunday. Feel free to subscribe (and tell your friends 😉

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.