Categories: Articles

Where Does Creativity Come From?

In short: we don’t know.

But… we are learning. Most recently, Jonah Lehrer released his latest book, Imagine – How Creativity Works. The book has become a massive bestseller and, just this week, it was announced that Lehrer is leaving his regular post at Wired Magazine to join The New Yorker (more on that here: Jonah Lehrer Departs Wired for The New Yorker). Imagine is a fascinating journey that looks at everything from the biology behind creativity to where ideas come from. Lehrer recently spoke to the staff at Google about his latest book and his findings behind the mystery that is creativity.

Here’s one great hour on the topic of creativity with Jonah Lehrer:

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.