Categories: Articles

Twist Image Corporate Blog

One of the more fun projects we have been working on internally at Twist Image is a corporate Blog. There are many reasons why we are going live with the Twist Image corporate Blog in the New Year. The main reason is that all of the Twist Image team members follow different passion paths and are always exchanging interesting links and thoughts within the team.
We want to share them all with the world.
In this day and age, we also believe that you can’t keep a good idea or insight down. The Twist Image corporate Blog is going to cover everything from thoughts on current marketing to ideas on design and usability to how technology is helping us all become better at marketing. Each team member has a specialty from strategy, design, communications, technology to advertising and so on – we want those different thoughts to blend and weave on the Twist Image corporate Blog. We’ll also do some Podcasting and Vlogging.
We don’t have a final launch date set, but we are all playing with it internally and enjoying the many diverse voices that are coming through. As an owner of Twist Image, I have had more than a few people on the outside ask me if I am nervous or worried about giving this kind of communication to all of our team members and how closely will I be monitoring them?
My answer, is the same as Sun Microsystems‘ CEO, Jonathan Schwartz: “It’s the same risk as giving them a phone.”
My biggest challenge will be finding the time to post on both this Blog and the Twist Image corporate Blog.
If you would like to be notified about when the Twist Image corporate Blog will live, please email me.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.