Categories: Articles

Advertising On The Moon – Sort Of

I am constantly amused by the “sex sells” mantra of Adrants Daily email blast. You would think that big business corporate America rarely plays into those games. You would be wrong.
How about Assvertising. Yes, you read that right. Assvertising.
Here’s what you do: hire a bunch of very pretty women with great bodies, print a message on some hiked up panties, have them wear a super-mini skirt and then all that’s left to do is find a crowd, drop some pens and coins on the floor and watch the world stop as these models bend over to pick them up.
Which companies would take part in this kind of promotion? Hooters? Budweiser? Spike TV? World Wrestling Entertainment? NFL?
How about Kodak.
Adrants Daily reports: Kodak Takes Assvertising to Trade Show. I guess nothing says “smile” like the word Kodak printed on someone’s butt.
The actual tradeshow that Kodak “presented” this tactic at was in the Ukraine. You can view the news report here (it’s not in English, but there are pictures): Kodak Uses Assvertising At Kiev Tradeshow.
What do you think this kind of stunt says about the Kodak brand? Do you still feel that family warmth of Kodak and how a smile lasts forever? I don’t.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.