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Thinking In Spite Of The Algorithm

I’m starting to believe that there was a time when curiosity meant something very different.

You’d read a book and let it linger.
You’d stumble across a footnote and it would become your next two weeks.
You’d hear a word for the first time and feel the need to chase it across dictionaries, articles, conversations.
You’d read an article and couldn’t shake what was written for a month.

Now, curiosity feels… transactional?

One search… one click… answer delivered… next!
We’ve built systems (social, digital, cognitive) that reward speed… just speed.
But not sense-making… and definitely not wonder.

In my conversation this week with Bob Goodson (author of Like – The Button That Changed The World) on Six Pixels of Separation – The ThinkersOne Podcast, that shift came into sharp focus. 

And Bob would know (he didn’t just write the book but may have been the first person to design the like button).
For those who remember these more innocent times, the like button started as a way to say, “I see this… I appreciate this.”
But it evolved into something much more powerful… and dangerous.

It became a proxy for attention.

A shortcut for consensus.
A micro-currency for content.
And a vast source of behavioral data for the platforms that profit from our preferences.

Suddenly, curiosity got flattened into performance.

AI makes this worse… and better.
Worse, because it feeds us conclusions without inviting us into the process (you know this if you’ve done a search on Google lately… or completely switched over to Perplexity).
Better, because when used well it can surface connections we’d never have noticed alone.

But Bob reminded me: the real shift we need isn’t about storing more information… it’s about creating more meaning.

That requires different muscles.
Pattern recognition over memorization.
Synthesis over summaries.
Deep reading over fast scanning.
Interpretation over reaction.

And maybe the biggest one:

The ability to sit with a question longer than it takes to answer it.
We used to call that thinking.
Now, it might look like slowing down… pausing before we press “like”… resisting the urge to always be first, loudest, fastest.

Speed is now always mistaken for insight. 

Maybe it’s time to rediscover the quiet discipline of slow curiosity?
To question what we click on… and why (even if it is just a simple “like” button).
To ask whether our ideas are being shaped by intention… or by algorithm.
If you’ve been feeling like I do… like everything is too fast… too shallow… too synthetic…

This all reminded me of what thinking used to feel like… and (maybe) what it could feel like again.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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