Categories: Articles

The Newest Thinking On New Media

You have to have an appetite for learning if you’re looking to be successful with new media.

Finding the right sources isn’t always easy. There are plenty of people with plenty of followers, but there is not much substance. Don’t be fooled by people posting big numbers or linkbait-like content. Be seduced by the people that make you think. Be seduced by the people who have wisdom and are challenging our more common held beliefs. Two people that immediately come to mind for me are Clay Shirky (Here Comes Everybody and Cognitive Surplus) and Jay Rosen (PressThink). I was really surprised to see a tweet from Rosen this past week mentioning this video conversation that he had with Clay Shirky that I had not heard of (I’m a big fan of both thinkers). It’s a five-part video series that runs close to an hour. If you’re trying to better understand new media, audience, participation and Social Media, this conversation is filled with gold and depth.

Watch this…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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