Categories: Articles

The Foundation Of Social Business

Too many companies still struggle with social media.

Here’s the newsflash: some of the smarter businesses have moved on. It’s no longer just about their media being social, but the business (as an entity). Is this a problem? Not for the brands that embrace this newfound opportunity. For others, they simply don’t know where to begin. Jeremiah Owyang  is currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I’ve been following Jeremiah since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. Just this past weekend, Jeremiah appeared on my podcast, Six Pixels of Separation (you can listen to it right here: SPOS #303 – Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), but today he tweeted about a recent presentation he gave at the Dachis Group‘s Social Business Summit 2012 titled, Build A Scalable Program Through Social Readiness. In this 30-minute presentation, you will learn the merit and opportunities that happen when you start thinking about your business as a social business.

This will be well-worth your time…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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