Categories: Articles

The Big Moo, Seth Godin And Making A Difference

With all the Blog buzz on the latest Seth Godin project, Squidoo, I thought I might shed a little more light on his latest book, The Big Moo, and all of the good things that are coming out of it.
To better understand what his latest book is about, you can check out my Blog posting on The Big Moo here: The Big Moo – Leave It To Seth Godin or you can go directly to The Big Moo website here: The Big Moo.
Here’s what really touched me: on October 11th, Seth had this Blog posting: Thanks To You. It includes pictures of a new school being built in Nepal that is a direct result of the 32 colleagues-authors who donated their royalties to charity.
So what did I do? I hopped over and bought a few copies of The Big Moo. Why? Because when you see the need, it makes it real. It’s not easy to hand over money to charity but it’s always easy when you see the money in action.
So Seth, I know people are paying a lot of attention to Squidoo but I hope those same people take a break on an early Sunday morning and realize the immediate value (and need) in checking out The Big Moo.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.