Categories: Articles

A Clear Eye For Branding By Tom Asacker

Back in July I Blogged about an email encounter I had with branding expert, consultant and speaker Tom Asacker in this post: Brand Autopsy Looks At Tom Asacker – Author, Speaker And Blogger. Since then, Tom and I have shared some more email communications and he was kind enough to mail me a copy of his latest book, A Clear Eye For Branding.
Because of the Montreal Business Book Club schedule, it’s not always easy for me to hop on a new book right away, so I only recently had the opportunity to finish A Clear Eye For Branding.
I really can’t recommend A Clear Eye For Branding enough. Especially with all of this talk about Web 2.0 and the mind-blowing article Inside The New World Of Listenomics – How The Open Source Revolution Impacts Your Brand by Bob Garfield – it is clear (no pun intended) that few businesses are really aware of how to manage their brand (and what the brand even means) in this very consumer-driving-the-show environment. A Clear Eye For Branding really helps simplify what the branding process is and how deep it runs into every business unit of a company.
After speaking with Tom, we have decided to do an event, here in Montreal, sometime in November (date, location and RSVP information to be confirmed) where Tom will do a branding presentation, sell books, meet & greet and answer our questions.
If this type of event interests you, please email me and I will let you know when we get moving on this. I’m really looking forward to a Tom Asacker event because it has been a while since one of my Flash Cow get-togethers.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.