Categories: Articles

The Beast About Strike

It’s not about me.

Many people know me as the public face of Twist Image. I deal with it and I don’t mind it, but once you’re a client of ours, you can see how our 100+ employees (across two offices – or as we like to call it: "one office with a very long corridor") care and dig deep to deliver great Digital Marketing results for our clients. It’s a great team, and everyone who works in a company knows that you’re only as strong as the team that you surround yourself with. The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. As you can see from the video below, everyone in and around the Victoria Square vicinity (which intersects the downtown core and Old Montreal) had a very special trick and treat during lunchtime on Halloween day.

Team effort.

It really was a full-on team press/effort. Everything was done by our team (without any external help). The choreography was led by our Senior QA Engineer and the make-up was led by one of our System Administrators (…I kid you not). As you can tell by the results, it takes much more than choreography and make-up to pull something like this off. We had people figuring out how we would capture it, how to ensure that the live music was loud enough, and we even had some last minute scrambles as our destination is the same spot that the Occupy Montreal movement is still… occupying. In the end, I’m really proud of our team. And for those who are curious: no, I did not take part. I had too much travel to make the commitment, on the day of the flash mob I was in two big client presentations and ultimately, this event involves two things I’m really not good at: dressing up and dancing.

That being said, it makes me smile every time I see it… (and proud too)…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.