Categories: Articles

The Ariel Atom Reinvents The Car

You can spend all you want on a Ferrari or a Porsche but smart (and new) engineering now brings us The Atom by Ariel (it retails for about 20,000 pounds). This UK-based car developer is a doozy. From the construction to the drive, it’s a must-see. Go to the website: The Ariel Atom and click on “See The Movie” in the bottom-left corner (you have to wait a while for the video to download, but it is worth it).
The Ariel Atom is the kind of magic that happens when a company (and its leaders) is not shackled by conventional wisdom or industry norms. This is the kind of Tom Peters “wow” stuff that happens when you realize that there is no thinking outside of the box… simply because there is no box anymore.
It’s also a great example of Seth Godin‘s Purple Cow – something that is remarkable because the marketing (and word of mouth) is built into the actual product.
Can you imagine taking The Ariel Atom for a spin?
Thanks for link Doods (and Arn).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

Recent Posts

Productivity Breakthroughs With Liane Davey – This Week’s Thinking With Mitch Joel Conversation

Episode #1046 of Thinking With Mitch Joel is now live. This conversation with Dr. Liane…

2 days ago

Productivity Breakthroughs With Liane Davey – TWMJ #1046

Welcome to episode #1046 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Dr.…

2 days ago

Six Links That Make You Think #841

Is there one link, story or idea that stopped you this week… and made you…

3 days ago

The Most Dangerous Idea In Business Right Now

I’ve been far too negative (or a tinge cynical) with certain business perspectives I’ve held…

5 days ago

What Happens When We Prefer The AI Voice?

When Generative AI first appeared, most people thought that AI could never generate something creative...…

1 week ago

Prosperity And Economic Growth With Chris Bradley – This Week’s Thinking With Mitch Joel Conversation

Episode #1045 of Thinking With Mitch Joel is now live. This conversation with Chris Bradley…

1 week ago

This website uses cookies.