Categories: Articles

MediaPost – Search Insider Article, What If Everyone Was A Blogger?

MediaPost has a weekly e-zine, Search Insider, which covers the search engine space. This week, it contained a great article entitled, What If Everyone Was A Blogger? written by Max Kalehoff.
Kalehoff sites the recent Technorati report and points to a New York Times editorial, State Of The Blogosphere, which talks about the 14.2 million Blogs already out there and how 80,000 new Blogs are created daily.
What overwhelmed me the most was this quote from the New York Times:
“If the blogosphere continues to expand at this rate, every person who has Internet access will be a blogger before long, if not an actual reader of blogs… It’s natural enough to think of the growth of the blogosphere as a merely technical phenomenon. But it’s also a profoundly human phenomenon, a way of expanding, and in some sense, reifying the ephemeral daily conversation that humans engage in. Every day the blogosphere captures a little more of the strange immediacy of the life that is passing before us. Think of it as the global thought bubble of a single voluble species.”
This furthers the notion that the Internet is allowing many people (in fact, all of us) to become Instant Personal Publishers. The blurring lines of PR, communications, marketing and advertising have yet to even feel the tip of this iceberg.
Read the article here: What If Everyone Was A Blogger?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.