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The Future Is AI-ncredible – Why Every Organization Needs To Embrace AI Technology

This new batch of artificial intelligence tools will change your everyday work life (if you let it).

That isn’t some braggadocious statement.
Not only have I spent a lot of time playing with these tools, they have now become interconnected with almost every aspect of my everyday workflow.
You can take that as a warning or an opportunity.
We’re quickly learning that for content creators (of any shape, size, or level of experience) — and when used properly – tools like ChatGPT (but well beyond the text-based tools) can be your:

Brainstorm Buddy.
Junior Copywriter.
Copy Editor.
Voice Over Artist.
Photo Editor.
Research Assistant.
Virtual Assistant.

Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools:

I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?).
And, if that isn’t the power of helping to create better work (with what feels like a hint of magic), well… I don’t know what is.

What we’re quickly learning…

Using an AI chatbot to check facts is like using a search engine to write your next tweet.
Using an AI chatbot to do all of the writing (editing, creating, etc.) is not as powerful as using it to assist in the beginning and the final process of the work’s creation.
Might AI disrupt search engines… they will… eventually.
Might AI get to the point where it can do all of the writing for the creator… they will… eventually.

The win?

Think assisting… not creating.
Think research… not facts.
Think frameworks… not boring content.
Think questions… not answers.
Think helpful… not replacing.

No more blank screen.

With tools like ChatGPT, you can get creative inspiration and bounce ideas off of it.
It can help you refine your concepts and suggest different angles and phrasing.
It can even point out areas of research that you may have missed, helping you to create content as a differentiator.
Whether it’s writing a simple email, coming up with an article to post, or editing a bio for a guest on Six Pixels of Separation – The ThinkersOne Podcast, I am constantly using AI prompts to fill the screen.
By filling the screen, the words start flowing.
The end of the blank screen has removed that dire moment of hesitation that happens when the spark is overcome by an empty page.
Now, there is always a brainstorm buddy to help the work to flow.
The prompts keep evolving until my brain connects the pieces.
At the end, the work gets put back in for some minor copyediting and suggestions.

A new keynote presentation.

Because of my workflow and time spent with these tools, I believe every organization needs to understand how these tools can help (every department).
I’ve built a new keynote presentation to address this new way to work.
If we truly want to decode the future, it starts here.
My goal is to provide a roadmap for how businesses can harness the power of AI to drive innovation, creativity, and storytelling.

Here’s the abstract…

The Future Is AI-ncredible
How AI Infuses Better Ideation, Creativity, And Storytelling In Business (And Your People) Today

The pace of change driven by AI in recent years is astounding, and it has the potential to continue disrupting businesses in the future. Let’s explore how it’s driving better ideation, creativity, and storytelling. AI is already revolutionizing idea generation by analyzing massive amounts of data and providing insights that were previously unattainable to anyone on your team. While there are undoubtedly concerns about the impact of AI on society, it’s critical to know and use the current platforms for positive business change. In this presentation, we’ll dive into the challenges and opportunities that come with incorporating AI into your content and storytelling. We will look at real-world examples of companies that are successfully (and subtly) integrating tools like ChatGPT and Descript into every level of how their team works. The future is AI-ncredible, and this presentation will provide a roadmap for how businesses can harness the power of AI to drive innovation, creativity, and storytelling.

If this might be of interest to your team or event, please do reach out.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.