Categories: Articles

Surprise! Andy Nulman Is Giving Away Copies Of His New Book

Longtime Six Pixels of Separation friend (and my former boss), Andy Nulman, is giving away 200 copies of his newest book, Pow! Right Between The Eyes! – How To Profit From The Power of Surprise. The book comes out in the first week of February, but you can get one free…

…if you have your own Blog. According to Andy, here are the rules of his game:

1. Request the book in a post on your blog any way you see fit.

2. Link that post to Pow! here at www.andynulman.com.

3. Please include your mailing address in your post so I know where to send the book.

Here’s how his publisher, Wiley, describes the book:

"Pow! Radical new methods for reaching jaded, cynical consumers.

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a ‘Who cares?’ and a ‘Holy cow!’

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.

Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like ‘The Lubricant to Yes’ and ‘Euphoric Shock’) to help expand the boundaries of the extreme and create a bigger bang for bigger profits."

Andy is a funny guy (he was the person who launched the infamous Just For Laughs comedy festival). His Blog is always filled with a brilliant blend of creativity, business insight and marketing wisdom. If you have a Blog, it would be well worth it to snag a free copy. If you thought his rules were at all confusing, Andy even made a video to explain it:

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.