Categories: Articles

Social Media Journey

“’I was frustrated about not having a singer,’ explains guitarist Neal Schon, ‘so I went on YouTube for a couple of days and just sat on it for hours. I was starting to think I was never going to find anybody. But then I found The Zoo and I watched a bunch of different video clips that they had posted. After watching the videos over and over again, I had to walk away from the computer and let what I heard sink in because it sounded too good to be true. I thought, ‘he can’t be that good.’ But he is that good, he’s the real deal and so tremendously talented. Arnel doesn’t sound synthetic and he’s not emulating anyone. I tried to get a hold of him through YouTube and I finally heard from him that night, but it took some convincing to get him to believe that it really was me and not an imposter.”

That’s Neal Schon – the rock guitarist – talking about how Journey found their new singer, Arnel Pineda (“pin-eh-da”) – a singer from Quezon City in the Philippines.

The band is currently prepping for a summer of touring and even recording a new disc with famed Producer, Kevin Shirley (Aerosmith, Iron Maiden, Rush), according to the Blabbermouth.net news item, Journey Scheduled To Open Virtual World In Second Life:

"On February 1, multi-platinum rockers Journey will release their new Virtual Island in Second Life. A grand opening party is planned inside Second Life at the ‘Journey Rock Band’ sim and will feature a meet-and-greet with band members. Live DJs will be spinning many of Journey’s classic hits, recorded studio and live performances, as well as lots of other great music for fans to party to! The grand opening party is scheduled to start at 10:00 a.m. ET/PT. The Journey Island region in Second Life is named ‘Journey Rock Band’."

Finding their new singer through YouTube, playing around in Virtual Worlds, making new music, and still touring. Love their music or hate their music, I find it refreshing to see bands like Journey embracing the Social Media channels and doing/trying whatever they can to stay engaged with their audiences and connecting more people to their music. I hope the major label record companies are watching. Even the classic rock bands are figuring this new world out.

I’m duly impressed. And yes, this guy can sing:

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.