Categories: Articles

Shill

According to Wikipedia, "A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is, using crowd psychology, to encourage others unaware of the set-up to purchase said goods or services or support the political group’s ideological claims. Shills are often employed by confidence artists. In the UK the term plant is used."

The word takes on a whole new meaning if you’re a fan of Podcasting and looking for a new addition to your Marketing Podcast line-up. Shill Podcast just launched their second episode today, and it’s already climbing its way close to the top of my "must-listen-to" playlist. It turns out that two of my favourite Social Media people, Doug Walker (Webwalker Blog, World Rock Paper Scissors Society and Venture Communications) and David Jones (PR Works Blog, Inside PR Podcast and Hill & Knowlton), have teamed up to drop the kindness and friendliness and give the straight raw truth about all things Social Media and Digital Marketing.

With this candour comes the sprinkling of f-bombs and other non-work safe musings. Finally, someone giving a little extra edge to Podcasting and filling a much-needed space. We all get our laughs from the awesome American Copywriter, so it only makes sense to have a Podcast with more of a Marketing focus (but similar bite).

I’m a fan.

Get the first two episodes and all the RSS you can eat over here: Shill Podcast.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.