Search Marketing Standard – A Magazine For Search Engine Marketers

Does this make sense to you? It sounds a little weird to me, but weird sometimes works really well. I was just informed (thanks Tanya) of Search Marketing Standard, which is “the first magazine that search marketers can call their own.”
The website goes on to describe Search Marketing Standard:
“The ever-growing demand for search marketing services and information has led to a need for a specialized magazine dedicated to make this knowledge easily accessible. Here at Search Marketing Standard we’ve stepped up to the challenge and set out to create the first publication for the search marketing industry.
Search Marketing Standard is the first and only periodical completely devoted to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.”
The website also promotes their Blog as well as a free one-year subscription to all US-based people.
You can view the website here: Search Marketing Standard Magazine.
The Blog is here – Search Marketing Standard Blog.
The website is still talking about a Summer Preview. Has anyone actually seen the magazine?