Categories: Articles

Search Engine Strategies Toronto – Get Your Search On

It’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies Toronto. The event is taking place from June 16th – June 18th, 2008 at the Metro Convention Centre in downtown Toronto. As always, Six Pixels of Separation friend, Andrew Goodman (Page Zero, Traffick and author of Winning Results With Google Adwords) helps swing this together, and this year’s Search Engine Strategies Toronto features two keynotes: Fredrick Marckini (Founder of iProspect and Chief Global Search Officer, Isobar) along with the one and only, Bryan Eisenberg (Co-Founder of Future Now Inc., Blogger at GrokDotCom and co-author of Call To Action and Waiting For Your Cat To Bark?).

I’ll be taking part in the panel discussion, Universal And Blended Search, described as:

"Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new ‘blended’ search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the ‘second click’ on web properties owned by themselves? How popular are the new blended search results with users? This session will include research data available only at SES."

And I will also be moderating a session titled, Social Media Success. "One of this year’s panelists promises that search marketers have the potential to ‘own’ the social media marketing space because of search’s inherent bias toward ROI measurement. Panelists will focus on defining different measures of success, and explore case studies of social media campaigns that helped clients get rich, famous, and better-looking."

Both panels that I am participating in fall under the "advanced" track sessions. Those Marketers interested in more basic or intermediate information won’t be disappointed either. As with all events like this, it’s a deep dive into the world of Search Engine Optimization and Search Engine Marketing, so if that’s your thing (and, it better be), I hope to see you there.

In an around this, you can also head over to Third Tuesday Toronto on June 17th, 2008 featuring Jesse Brown – the host and one of the producers of the CBC Radio One show, Search Engine (one of my most favourite Podcasts). And although, the name might imply a tie-in to SES Toronto, it’s actually about general Web culture (I agree, the name is a little confusing). For the more analytical people, you might be interested in attending Web Analytics Wednesday on June 18th, 2008 in Toronto. While there is no specific content for this event, it seems like anyone and everyone interested in online measurement will be making their way there.

So, lots of cool ways to stay Geeky and Googly next week in Toronto.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.