This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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Tag: sem
How Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingThe Future Of Google
Do you think that Google is a one trick pony? That it’s all about search? They’ve got nothing beyond search?
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingHire A Sales Rep Named Google – Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
Continue readingSearch Engine Strategies Toronto – Get Your Search On
It’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies
Continue readingEverything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
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