This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
Continue readingTL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingIt can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingExplosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingThere was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingDon’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue reading**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingIs the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingHave we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingNot the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingDo you think that Google is a one trick pony? That it’s all about search? They’ve got nothing beyond search?
Continue readingWhen you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingIf the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingWhen times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingIt seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingThe habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingAs Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
Continue readingIt’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies
Continue readingAre you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
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