Categories: Articles

Scotiabank Launches The Money Clip Podcast

Full disclosure: Scotiabank is a client of Twist Image. This project was one of our initiatives. This will not be a back-slapping, belly-rubbing post about what a great job we did (I don’t have to tell you this… you already know it 😉
Seriously, I think this is just cool news. The Scotiabank, under the guide of Michael Seaton (The Client Side), launched The Money Clip, which we believe to be one of the first major corporations to be Podcasting and definitely the only financial institution (although word broke a couple of days after The Money Clip launch that BMO and Profit Magazine have also launched a Podcast).
What I found most fascinating about The Money Clip was how quickly this Podcast rocketed to number one on iTunes (the Canadian store and you have to look under Business Podcasts). It’s always fascinating to see what kind of content people are looking for.
I also like the production on The Money Clip (again, I’m not saying this because Twist Image created it – I’m saying this because it is certainly many steps up from where I’m at with Six Pixels Of Separation – The Twist Image Podcast). My hopes are that the channel of Podcasting works for customers of Scotiabank and that they demand more content like this, through the channels that suit them best.
If ever someone was looking for a major corporation Podcasting or how companies are using Social Media, The Money Clip could help get past those naysayers.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.