Categories: Articles

CommsCanada Is Next With The Six Pixels Of Separation Keynote

Hot on the tail of my keynote at the CMA – Canadian Marketing Association – Digital Marketing Conference 2006, I am presenting, Six Pixels Of Separation – How Communications Connects In A Digital World, as the keynote address for CommsCanada – Leveraging Internal Communication for Business Results in Toronto on November 8th – 9th, 2006 in Toronto at the Sheraton Center.
The Melcrum website that is hosting the conference says that CommsCanada is to:
“1. Provide fresh perspectives on ongoing communication interests, such as employee engagement, senior leadership communications, measurement, and change management. 2. Offer leading – edge views on the issues that are rapidly changing the communication field, such as increased corporate transparency, emerging technologies, and new communication models.”
And here’s the description for Six Pixels Of Separation:
“While many communications professionals are still struggling to understand the principles of online marketing, an entirely new generation of digital opportunities is already taking place and they’re being created by your customers, as well as your employees. Brand democratization is the most powerful force marketers will face in the coming months and years.
But what does this mean to communications professionals, and how do we keep our jobs?
In this session, Mitch Joel will help unravel the complex world of Listenomics, Brand Democratization, Consumer Generated Content and Instant Personal Publishing. If mediums like Blogging, mobile blogs, narrowcasting, Podcasting, location-based services, viral marketing, social networking and search engine marketing make your eyes glaze over, this talk is for you.
Understand how these new marketing touch points are creating the ultimate in communications where the results are staggering and the loyalty is off the charts.
Consumers and employee are creating content, and they’re either extolling the virtues of your company or raking it through the mud. This can pose serious issues for your communications programs, product development, Human Resource departments, corporate legal teams and businesses in general. It is imperative that businesses become a part of this dialogue.”
The feedback from the Digital Marketing Conference has been great, so if this is of interest to you, go here: CommsCanada.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.