Recent Great Reads

Mitch JoelPosted by

Finished a whackload of reading recently. Would encourage you to try these on for size:

– Whoever Makes The Most Mistakes Wins – The Paradox Of Innovation. By: Richard Farson and Ralph Keyes (thanks Tom Peters)

– The One Minute Millionaire. By: Mark Victor Hansen and Robert G. Allen (thanks Paul)

– I Can See You Naked. By: Ron Huff

– Hey Whipple, Squeeze This. By: Luke Sullivan (thanks Ros Baby)

– Think Naked. By: Marco Marsan with Peter Lloyd

– It’s Not How Good You Are, It’s How Good You Want To Be. By: Paul Arden

– What Clients Want. By: Harry Beckwith (very special thanks to Rob Swick for this kind gift)

– Aha! By: Jordan Ayan

– Lessons From A Chief Marketing Officer. By: Bradford C. Kirk