NFT? WTF Is That? – Tech Tuesday In Two Minutes

Mitch JoelPosted by

Warning: New Tech Trend!

NFT (or Non-fungible Token) are the sudden rage.

True story: Years back, my digital marketing agency (Twist Image/Mirum) worked for a major professional sports franchise. We did some great work over the years for them, and the brainstorming was always fun and challenging. One idea that we pitched never made it to the light of day. We wanted to introduce ‘digital trading cards’ that could be given away, bought, exchanged, and might include some that were more ‘limited edition’ etc…

It was a grand idea, but the technology (and the will of the client) wasn’t there.

Fast forward to today, and everyone is talking about NFTs.

NFT WTF?

NFTs are digital items with blockchain-managed ownership. Or, in more lay terms: A unique item that is purely digital. Think pieces of art, music, and yes, even a new generation of trading cards (check out the NBA’s Top Shot or what musician Grimes did with her original digital art). This doesn’t feel like a trend… it feels like the future.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes.

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

Subscribe to get it free in your inbox right here.

Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….