Categories: Articles

Netbooks Power The Ultimate Road Warriors

In a world where my office is more often than not an aisle seat at 35,000 feet, I spend my days trying to do more with less.

Ultraportable laptops make sense for someone like me. But while they’re small, they lack the power and speed of standard laptops and desktop computers. And they can cost a whole lot more – sometimes even double the price of a regular laptop. Most business people are not willing to make the sacrifice.

So why bother?

For one thing, I get to lug around a lot less weight. For another, I’ve been through a slew of ultraportable laptops – from Toshiba and Sony to Lenovo and Dell – and all have managed to do what I’ve needed them to do (my current laptop is the Dell Latitude E4200). But as with all modern technology, no matter how often I back up the hard drive and archive my important information, I’m constantly haunted by the nagging fear that when I press the power button I’ll get the dreaded blue screen of death.

Imagine spending up to $4,500 for a hot-looking ultraportable, and once the seat belt light goes off, you fire it up… and nothing. It’s dead. Your documents, presentations and every other reason you boarded this flight in the first place are gone. Maybe you have a backup on a USB key. But what if you don’t? Hopefully, you weren’t waiting for the flight to get the actual work done. What if you could have a second laptop along for the trip that’s lighter and smaller? And that costs about $300? I’m not making this up.

Say hello to the netbook.

Although netbooks have been around since 2007, they are just now starting to get the attention of the business traveller. And they should. Netbooks are simple, small and stripped-down laptops that look like toys but can complete serious tasks. They may not be as powerful as the average ultraportable, but the screen and keyboard are much smaller.

And there are other practical reasons to own one.

Instead of worrying about purchasing an entirely new computer for travel, you can transfer the documents you need over to your netbook prior to your trip and use it as your travel computer. Regardless of what you have at home, having a “clean” netbook enables you to avoid slowdowns, grief or embarrassment in front of potential clients or at security.

In the end, we’re all looking to do more with less, and with the new grade of netbook computing, it’s not only smart but economical to have one. Whether you use it as a backup or as your primary computing vehicle, you’ll be that much closer to becoming the ultimate road warrior. 

The above posting is my monthly column for enRoute Magazine called, Ultraportable. I cross-post it here with all of the links and tags for your reading pleasure, but you can check out the original versions online here:

– enRoute Magazine – Little Mouse on the Prairie.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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