Categories: Articles

My Conversation Can Beat Up Your Conversation

Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their Technorati page to see where they rank amongst the one hundred and twenty million-plus Blogs that Technorati tracks? You might think that it’s vanity or bragging rights (it’s probably a little bit of that), but lately I’m noticing some shifts, and they are directly related to your ranking in organic search results.

The more people who link to you, place you on a Blogroll, mention you, etc… the higher your content will track in the search engines. The more content you produce and the longer you’ve been around also adds weight and importance to how you will rank. The more content you create, the more keywords and keyphrases there are "floating out there" for new readers to discover through searches.

There’s a strong case as to why all of us need to be spending more time on Technorati and doing everything in our power to build both our ranking and authority. Let’s be honest: what’s the point in Blogging if you’re not building readerships, conversations and exposing your ideas to a growing audience?

To truly evolve the conversation, Marketers are going to have to better understand that the evolution of their Marketing efforts are not going to come from within. They are going to come from how the community embraces what they’re doing, and the communities desire to accept you as part of their conversation.

No more bullies… or bullying marketing.

All results are becoming organic… natural. And, in the true spirit of Digital Darwinism and evolution through – and by – the community, the big win is going to be in making your content sit up, get noticed and get people excited.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.