Categories: Articles

Montreal Business Book Club – The Long Tail – Date Change

My intent is to not have this happen as often as it seems to be happening. Due to a scheduling issue, I have to move the next session of The Montreal Business Club. The September discussion is now taking place next Thursday, September 28th, 2006 at Twist Image (instead of next Wednesday). The time for the discussion remains 6:30 pm.
The September session of The Montreal Business Book Club will feature The Long Tail by Chris Anderson.
Chris Anderson is Wired Magazine‘s Editor and his book, The Long Tail, is getting amazing reviews as the concepts brought forward continue to make their way into the daily vocabulary of business people across the globe. “The Long Tail” is being heard almost as frequently as “The Tipping Point.”
I’m sorry for having to move the date by one day, but I am extremely anxious to have a lively discussion about whether or not you think Anderson’s theory of The Long Tail is right, wrong or halfway there.
Jeff Hart pointed me to this great reader review of The Long Tail from Amazon:
“When you want to eat ice cream outside your home, do you go to a store that offers only chocolate and vanilla . . . or do you go where there are many more choices? Most people will do the latter. That’s the basic point of this book. If you’re satisfied with knowing that point, you don’t need to read the book. Instead, you could settle for Mr. Anderson’s article in the October 2004 issue of Wired.
But if you are like the growing legions of people who enjoy knowing more about the quirks of micro-economics (such as those who were intrigued by The Tipping Point, Freakonomics and Fooled by Randomness), The Long Tail will provide much entertainment.”
I hope to see you on the new date: Thursday, September 28th, 2006 – 6:30 pm at Twist Image.
Please email me if you will be attending as space is limited.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.