Categories: Articles

Maybelline Discovers The Beauty Of Podcasting

I just read two interesting Blog postings. One courtesy of Adrants – Maybelline France Launches Podcast Beauty Series – and one from Adverblog – The Beauty Podcast – highlighting how Maybelline in France is leveraging Podcasting and Vlogging to deliver beauty tips.
The Maybelline tips are recorded by their in-house make-up guru, Max Delorme.
I like Maybelline and their Podcasting initiative for many reasons.
One, it is leveraging a new technology in a simple and effective way. Two, Maybelline is proving that a major CPG (consumer packaged good) company can do something less traditional and get good public relations mileage out of it as well. Three, my guess is the minute this program rolled out, Maybelline realized how easy it is to do this type of stuff, instead of being scared if using technology to make them better marketers. Four, this type of campaign is highly measurable, cost-effective and exciting.
It works for everyone. Maybelline does something cool with technology, customers get great insights that were otherwise reserved for more high-end make-up companies that can afford to have full-time staff in-store, and the employees see that Maybelline is serious about staying young, fresh and interesting.
If that’s not fashion, I don’t know what is.
You can view the results here: Maybelline – Max Delorme Podcasts.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.