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Ad:tech Impact Coming To Toronto

A special thanks to Ken Schafer over at One Degree for pointing this one out. I was told about ad:tech Impact coming to Toronto this year by our good friends over at iPerceptions (who are also participating as guest speakers at the ad:tech Impact event), but I completely forgot to Blog about it (that does, occasionally, happen).
So, if having events from the CMA – Canadian Marketing Association, IAB Canada – Interactive Advertising Bureau and AIMS – Associations of Internet Marketing And Sales were not enough… we can now add ad:tech to the list.
The full day event is taking place on Thursday, March 23rd, 2006 in Toronto at the Metro Convention Center. The three core tracks of the day are Online Advertising Analytics and Optimization, Website Design and Optimization and Analyzing Your Marketing ROI.
A little history: going back to my early online days, ad:tech was the five-hundred pound gorilla in the online marketing conference space. It would seem like the US tour of ad:tech Impact – with our one Toronto date – continues the legacy.
Check out this very long list of speakers who will all be participating in this one day event (it’s a long one): ad:tech Impact Speakers.
You can register for the event here: ad:tech Impact Toronto.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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