Categories: Articles

Marketing Magazine Gets A Twist Image Sandwich

This week’s edition of Marketing Magazine has a story in the front of the magazine titled, Insights On The Go – Podcasting is slow to catch on, but B-to-B could help (open to subscribers of Marketing Magazine). The article was written by Michelle Halpern and was editorialized around a recent report – 2006 Canadian Podcast Listeners Survey. Halpern heard that we were big into Podcasting with Six Pixels Of Separation, and she wanted my personal take on Podcasting and what it has been doing for us here at Twist Image.
Here’s a quote from Magazine Magazine’s article:
“Joel and several other forward-thinking executives may be on to something big with the idea of providing business insights on the run. According to a July report from KnowledgeStorm and Universal McCann, 72% of U.S. business and IT professionals have downloaded or listened to tech-themed podcasts more than once, and 23% do so frequently.”
You can grab that U.S. report here: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions.
If you made it to the end of the issue of Marketing Magazine, Twist Image got some more props. A couple of weeks back, I was also called to talk about CaseCamp – the first Marketing Unconference that took place in Montreal. This segment was in Marketing Magazine under the Street Talk column with the title, DIY Conferences. In case you’ve been living under a non-wired rock, CaseCamp Montreal is a self-organizing marketing unconference where us, as a community, gets together to share marketing case studies.
The article states that the next Montreal CaseCamp will be taking place in October. I have actually been talking to Eli Singer in Toronto (he is the dude who created the concept of CaseCamp and launched it in Toronto). It looks like CaseCamp Montreal 2 will be taking place Thursday, November 16th, 2006 at 6:00 pm. For now, the location will be here at Twist Image, but odds are it will have to be moved to a bigger venue.
It was great to see Twist Image getting recognition in Marketing Magazine twice in one issue. My hopes are that “walking the talk” is going to become a necessity for agencies going forward.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.