Categories: Articles

Magazine For Bloggers And Podcasters Launches – Not Joking

I don’t know what to make of this. Blogger & Podcaster Magazine launches in three formats: print, Podcast and digital according to its publisher, Larstan Publishing Inc. The print version has a circulation of 20,000 “and editorial is focused towards ‘serious’ bloggers and podcasters – those dedicated to the craft and wishing to capitalize creatively and financially from their work. Readership is projected to reach 250,000 within the next year”, according to Blogger & Podcaster publisher Larry Genkin, who also is CEO of the magazine’s parent company… “Bloggers and podcasters are a force to be reckoned with. They are responsible for some of the best investigative journalism and commentary in the media today. There are two things holding back the industry: helping practitioners to earn a full-time living from their craft and providing vendors a cost effective vehicle to communicate with and generate significant sales from bloggers and podcasters. We aim to help the industry on both fronts,” said Genkin.
Blogger & Podcaster Magazine is also boasting that this is the first publication to launch simultaneously in three unique formats (not sure if this is accurate or not).
What do you think? Is this just another example of the echo chamber in full effect or has the space of Blogs and Podcast really gone so mainstream that there’s a need for a print magazine covering the dynamics of the channel?
Among some of the confirmed contributors to Blogger & Podcaster Magazine are:
– Tee Morris, author of Podcasting for Dummies.
– Shel Israel, co-author of Naked Conversations.
– Paul Colligan co-author of The Business Podcasting Bible.
– Rob Walch, co-author of Tricks of the Podcasting Masters.
I’ve subscribed to the Podcast and digital formats (both of those are free), but will hold off on the $99 yearly subscription until I see the value.
Find out more about the magazine here: Blogger & Podcaster Magazine.
(hat tip to Danny Kucharsky from Marketing Magazine).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.