Categories: Articles

Race In The Workplace Talks Personal Branding

The always insightful Carmen Van Kerckhove from the Addicted To Race Podcast and Race In The Workplace Blog did an email interview with me last week on the topic of personal branding.
The post is called, How To Build Your Personal Brand, and it’s a quick snapshot of the talk and presentation concepts I created on the topic of personal branding and how important it is to understand and develop your personal brand.
One of the better quotes on branding (that applies perfectly to personal branding) is from Jeff Bezos – the founder of Amazon.com. He said: “it’s what people say about you when you’re not in the room.” Interestingly, the Amazon.com brand is considered to be one of the top global brands.
Another reason why I am so passionate about personal brands is because of social media. I believe that as these channels grow, individuals (like you and I) will have the ability to create personal brands on scale with large corporate brands. I know that seems like a crystal-ball-gazing statement, but as media voice democratizes, individuals will have personal brands that rival the big corporations.
You can read the full interview over at Carmen’s excellent Blog here: How To Build Your Personal Brand – Race In The Workplace.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.