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Link, Laugh And Learn – Why LinkedIn Should Be Your BFF

Is LinkedIn the best social media platform ever?

We need to talk about LinkedIn.
Mostly because it doesn’t get talked about as much as it should.
LinkedIn started back in 2002. I joined in 2003.
I’ve always said that it was the “dark horse” of social media (if you dig through the archives of Six Pixels of Separation, I’ve been writing about it since 2005).

These days, it seems like LinkedIn is the preferred platform for people to share – more than on Facebook and Twitter.

And, yes, people are sharing lots of personal stuff (not just work).
As a reminder: Microsoft bought LinkedIn in 2016 for around $26 billion.
As a reminder: LinkedIn has a paid/premium features that has been working/making money for many years.
As a reminder: Linked in also has a very robust advertising platform (especially when it comes to HR and recruiting, but it’s expanding beyond that).
And, LinkedIn these days is less about being the social network for work, as the lines between work/life continue to blur.

So, why should everyone amp up their profile on LinkedIn and spend more time there?

It’s (still) a great place to network (looking for new work/new opportunities?)
There are tons of great virtual events and webinars (LinkedIn Learning is great too).
The news feed is REALLY fascinating – where people are working and what they’re up to (with a little less politics/drama).
They have lots of great Creator tools – from live video to newsletters.
And now, they’re promising more and more interesting uses of AI.

So… is LinkedIn the best new/old place to hang online?

This is what Heather Backman and I discussed over on 95.9 Star FM for a couple of minutes today.

What is Tech Tuesday?

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM and Jack 103) on the air at 95.9 Star FM to give a quick blast about the current state of technology, media and Internet culture.
We call it Tech Tuesday (and we do it in just a few minutes).

Once the segment goes live on 95.9 Star FM, I will post it here for you to listen in, learn, share and engage.

https://api.soundcloud.com/tracks/1504799515

Mitch Joel · Link, Laugh And Learn – Why LinkedIn Should Be Your BFF

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.