In some instances, a year seems to fly by.
It was one year ago this week that Elon Musk walked into Twitter HQ in San Francisco carrying a sink (yes, a sink) and then tweeted, “Let that sink in.”
$44-ish billion later, and he had both purchased the social media network and taken it private.
So… how’s that been working out for you?
A few reminders:
- If you think the platform is bad and a cesspool of problems, it wasn’t that much better before he got there (just search for any news items related to Twitter prior to his purchase – lots and lots of the same issues).
- If you think the platform was performing well from a business/advertising/revenue standpoint, it was not, and consistently struggled to grow and prove its advertising worth to the marketing industry.
- Bots, spam and content violations were always a huge issue… and they still are.
- We have yet to see the full vision and fruition of his vision for this “everything app.”
With that… what kind of year have we seen?
- Twitter is no more… it is now known as X.
- X laid off the majority of the staff, and this has little impact on the underlying performance from a tech standpoint.
- Content moderation issues and false claims are still a huge issue.
- The shift of the blue checkmark from a status symbol to one of verification.
- Linda Yaccarino enters the fray as the new CEO via NBCUniversal.
Any other positives in the past year?
Any other negatives in the past year?
What are some of the future challenges of X?
This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.
https://api.soundcloud.com/tracks/1650678786
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Mitch Joel Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.