Categories: Articles

Lessons From The Globe And Mail And Google News Alerts

I have my own name (“Mitch Joel”) set as a Google News Alert. In fact, whenever I get a chance to speak in front of a group, I strongly recommend leveraging the power of Google News Alerts as one tool in your online research arsenal.
This morning, I noticed a Google News Alert with my name on it. It was associated to a Globe And Mail article, Monday Morning Manager. It turns out that the writer of Monday Morning Manager, Harvey Schachter, grabbed one of my quotes from the MarketingSherpa Special Report: How to Market to Canadians Online – Advice, Data, Legal Info and Useful Hotlinks and used it as part of his article.
The lesson here is to use Google News Alerts and pay attention to them. Not just for yourself, but for your clients… and the competition.
You can view the full article here: Globe And Mail – Monday Morning Manager.
There but for the grace of Google go I…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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