Categories: Articles

Is Super Bowl Advertising Worth It?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It’s not a long segment – about 5 to 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you’re interested in hearing more of me blathering away. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

We let the world know that Twist Image is changing its name to Mirum. Mirum is Latin for “wonder” and “amazement.” With that, we are one of the founding companies of this global digital marketing agency, that brings together eleven agencies like us from with the J. Walter Thompson agency (owned by WPP). This makes us over 2000 employees in close to twenty countries. It will be fun to work on Canadian, North American and Global pieces of brand business.
Everyone has the Super Bowl on their brain. In my world, it’s less about which teams made it to finals, and much more about the ads. Which companies spent the millions of dollars on a thirty second spot and… Did anyone care? Plus, the advertisers now benchmarks the success of these ads by watching the YouTube views, the tweets on Twitter and the shares and likes on Facebook over the next few weeks, as the water cooler effect takes hold. Plus, we’re in Canada, so most of those great US ads can only be viewed online.
Well, it sounded like a good idea at the time. Snapchat decided to launch their own series. A short video that lasts 24 hours and then it disappears… Until the next episode shows up next week. Their first foray was something called, Literally Can’t Even, and starred Sasha Spielberg and Emily Goldwyn. Do those last names ring a bell? They’re the daughters of Steven Spielberg and John Goldwyn. The show debuted on Saturday and was gone by Sunday. According to the tweets, this format may need some work, but this could be an interesting medium for people to tinker with.
App of the week: Apple has heavily discounted some amazing productivity apps.

Listen here…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.