Articles

Hunting Creativity

Don’t just sit at your desk.

Get out into the world.
There are no blank pages staring back at you out in the wild.
The canvases out in the world are filled with inspiration and imagery.

Ideas come from the unexpected.
Ideas come from the mundane.

Do things that you find interesting.

Do things that you find unexpected.
Do things that you find mundane.

Wandering is the path.

Bring a pen.
Bring a notebook.
Bring a willingness to be a detective.
Leave the compass back home.

Take notes about everything.

Everything that is said.
Everything that the senses capture.
Everything that you think.
Everything that you feel.
Document it all.

Recognize what makes you uncomfortable in the work.

You can avoid it.
You can ignore it.
You can document it.
The uncomfortable is probably not the heart of what you’re trying to do.
The uncomfortable may be exactly what you’re searching for.

Look for a structure.

Dig for the outline.
Work that first draft.
Once there’s a structure, you build on that.
Then start on in with a firm end date in mind.

Put on the pressure.

The pressure becomes your driving force.
The pressure of the date.
The pressure to get it all out.
The pressure to get it all down.
The pressure that you put on the idea.
The pressure to get to the heart of the matter.
Pressure matters.

Pressure is good.

For some, working without a script gives you maximum creative freedom.
For some, working with a script gives you every detail for maximum creative freedom.

Work towards maximum creative freedom.

Creating is like dropping a fishing line into your brain.
Be comfortable with the calm and peace of you, the water, the boat and no fish in sight.
Be comfortable with the need to catch something before sunset or everybody starves.
The seas of your brain are bountiful.

Don’t be interested in conventional stories.

Structure for a story is good.
Conventional stories are everywhere.

Work in a constant cloud of doubt and anxiety.

That’s how most creative people live.
That’s how most creative people love.
That’s how most creative work comes out.
That’s how most creative people find the heart.
That’s how most creative people suffer.
That’s how most creative people create.
It’s not always healthy.

Mind your health.

Speak to someone.
Ask for help.

Get back to it.

How can the story grab the audience from the beginning?
If it’s interesting to you, it works.
If it’s interesting to the audience, it makes them question.
If it’s interesting to the audience, it gives them closure.
Make the story grapple with something new.
Make the story grapple with those questions.
Let it all roll around together on the mat.

Be true to your craft without pretension.

Be an idealistic realist.
Be someone who pushes the envelope of imagination.
Be someone who creates, curates and documents.
Get there.

Then go away.

Have a period of isolation.
By the sea.
By the forest.
By the garden.
Bye the city.
Bye the apartment.
Bye the studio.
Travel. Even when you can’t go anywhere.
Change your surroundings.
Get lost in your own thoughts.
Hunt with a view.

Stay grumpy.

Inspiration is often found in the grumpy.
Push creativity to the limit.
Push it further.
Make things that won’t shame you.
Makes things that will save you.

This is for you.
This is for me.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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