Categories: Articles

Henrik Olsen Is All GUUUI

“GUUUI is a site for people engaged in the various fields of making the web a better experience for the users. At GUUUI, you’ll find weekly postings and quarterly articles about interaction design, information architecture, usability, visual design and the like,” reads the GUUUI website.
It is more than worthwhile to sign-up for their updates.
I just received Henrik Olsen‘s latest article, Balancing Fidelity In Prototyping, and it’s a must read.
Here’s the abstract:
“Many web development teams build prototypes that are too resource-demanding. The Q3 2005 issue of GUUUI takes a look at how to make the right trade-off between graphic detail, the level of interactivity and the breadth and depth of features covered by the prototype.”
Prototyping is the only way (and most important phase) in developing any online component. There are some things you just don’t see on a 2D sitemap.
Read the article here: Balancing Fidelity In Prototyping.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.