Categories: Articles

Auto University

For a while, I was finding it harder and harder to read at least one book a month, and then it dawned on me: I already am. I have been using my car as a mobile learning university for the past few years. Sure, I occasionally slip and pop in Coldplay, Metallica or Radiohead but I have been focusing lately and the rewards are huge.
In the past two months alone, I have been able to finish Winning by Jack Welch, Blink by Malcolm Gladwell and yesterday was the start of Good To Great by Jim Collins.
While I don’t profess that this is any sort of new technology, I have been struggling with accepting that listening to the full, unabridged, audio book is the exact same as actually reading it. I’m not cheating… am I?
Currently listening to: Good To Great By Jim Collins.
Currently reading: Never Eat Alone by Keith Ferrazzi.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.