Categories: Articles

Gregory Charles Last Night At The Montreal Bell Centre

I’ve posted about Gregory Charles here and here before. This guy is so talented. As a somewhat creative person myself, I would say he’s “too” talented. His one-man, Black & White, show is jaw-dropping. It doesn’t matter what kind of music or live entertainment you like, trust me, you will love Gregory Charles’ Black & White show. And no, I won’t explain the experience because it has to be seen to be believed (yes, that impressive).
Why is this relevant to marketing and communications people? Because in a day and age where major record labels don’t know how to deal with P2P, the online world and still trying to pimp mediocre artists, Gregory Charles’ one man show proves that entertainment, taken to new levels, will always have a audience (much like Cirque Du Soleil). He also engages the audience in a way that encourages a psycho word of mouth campaign (like posting on a Blog) and is so engaging that you’re actually on your cell phone calling people as you leave the venue.
You can view his upcoming performances at the Gillett Entertainment site here or check out his website here. None of them do Charles’ show true justice. It has to be seen to be experienced. Last night was the third time that I have seen Gregory Charles, and I can’t wait to see his show again. How often does that still happen?
Gregory Charles also has a subtle lesson for marketers: if you truly have a unique ability (or, in his case abilities) product or service and you market it accordingly, it will grow via momentum and word of mouth – something traditional marketing is just not capable of doing anymore and something that all the marketing bucks in the world can’t buy. And that’s as clear as Black & White.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.